Administrative services related to tourism affairs (№6927691)

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Publication date

Description

1. Section I
   1. Name and addresses
      British Tourist Authority
      Upper Ground Floor, 1 Victoria Street
      London
      SW1H 0ET
      United Kingdom
      Telephone: +44 75781067
      E-mail: [email protected]
      
   2. Type of the contracting authority:
      Body governed by public law
      
   3. Main activity:
      Recreation, culture and religion
      
2. Section II
   1. Scope of the procurement:
      1. Title:
         

         BTA926 Chinese Travel Partner OTA

         
         Reference number: BTA926
         
      2. Main CPV code:
         75125000
         
      3. Type of contract:
         Services
         
      4. Short description:
         

         VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

         The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain"s global brand campaign and this will be visible at every consumer touchpoint.

         
         
      5. Information about lots:
         This contract is divided into lots: no
      6. Total value of the procurement:
         Value excluding VAT: 3 000 000.00 GBP
   2. Description
      1. Title:
         
      2. Additional CPV code(s):
         
         
      3. Place of performance:
         Main site or place of performance:

         London.

         
         
      4. Description of the procurement:
         

         VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

         The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain"s global campaign and this will be visible at every consumer touchpoint.

         
         
      5. Award criteria:
         Quality criterion - Name: Market relevance of company / Weighting: 20
         Quality criterion - Name: Reach / Weighting: 20
         Quality criterion - Name: Tactical marketing / Weighting: 12
         Quality criterion - Name: Brand marketing / Weighting: 13
         Quality criterion - Name: Product development and distribution / Weighting: 10
         Cost criterion - Weighting: 20
         Cost criterion - Weighting: 5
         
      6. Information about options:
         Options: no
      7. Information about European Union funds:
         The procurement is related to a project and/or programme financed by European Union funds: no
      8. Additional information:
         
3. Section IV
   1. Description:
      1. Type of procedure:
         Innovation partnership
      2. Information about a framework agreement or a dynamic purchasing system:
         
      3. Information about electronic auction:
         
      4. Information about the Government Procurement Agreement (GPA):
         The procurement is covered by the Government Procurement Agreement: no
   2. Administrative information:
      1. Previous publication concerning this procedure:
         
      2. Information about termination of dynamic purchasing system:
         
      3. Information about termination of call for competition in the form of a prior information notice:
         
4. Section V
   1. Contract No: BTA926 Chinese OTA Partner
      
   2. Award of contract
      1. Date of conclusion of the contract: 2018-03-13
         
      2. Information about tenders:
         Number of tenders received: 1
         The contract has been awarded to a group of economic operators: no
      3. Name and address of the contractor:
         Shanghai Ctrip Commerce Co Ltd
         Building 18, Sky SOHO, 968 Jinzhong Road
         Shanghai
         200335
         China
         The contractor is an SME: no
      4. Information on value of the contract/lot (excluding VAT):
         Initial estimated total value of the contract/lot: 621 158.00 GBP
         Total value of the contract/lot: 621 158.00 GBP
         
      5. Information about subcontracting:
         
         
5. Section VI
   1. Additional information
      

      To view this notice, please click here:

      https://www.delta-esourcing.com/delta/viewNotice.html?noticeId=306285675

      GO Reference: GO-2018314-PRO-12074540

      
      
   2. Procedures for review
      1. Review body
         British Tourist Authority
         Upper Ground Floor, 1 Victoria Street
         London
         SW1H 0ET
         United Kingdom
         
      2. Body responsible for mediation procedures
         
         
      3. Service from which information about the review procedure may be obtained
         
         
   3. Date of dispatch of this notice
      2018-03-14